Platform

Everything you need to run a commission network.

From the first lead a vendor publishes to the last rupee that lands in an affiliate's wallet — CampaignWaala is the single system of record.

Campaign launchpad

Spin up a campaign in minutes — set objective, geo, audience, payout structure and tracking. Pause, clone, or A/B test from the same screen.

Lead pipeline

Submitted → under review → approved → paid out. Every lead is timestamped, filterable, and exportable.

Bulk approval, Excel-native

Upload a sheet, watch CampaignWaala match leads, and approve or reject thousands in one pass.

Commission marketplace

Publish accounts to the marketplace. Sub-vendors and affiliates pick what fits, activate from cart, and start earning. You stay in control of payouts and visibility.

Team & approvals

Hierarchical team view, per-member payout configuration, invite-only sign-ups, and an approval queue that scales to thousands.

Vendor branding

Your logo, colour and tagline take over the affiliate dashboard at affiliatesaathi.com. Your network sees your brand, end-to-end.

Wallet & payouts

Real-time wallet balance, every credit and debit logged, payout requests with UTR + Razorpay flows out of the box.

Plans, coupons & UTR

Sell subscription plans, redeem coupon codes, accept UTR payments with admin approval — handled in one place.

Branded referral links

Every vendor and sub-vendor gets a clean invite link that lands users on a sign-up form carrying your brand.

Phone-OTP security

Phone + email OTP at sign-up, JWT sessions with rotating refresh tokens, role-based route guards everywhere.

Growth analytics

Track conversions, team performance, leaderboard rankings, and campaign ROAS with charts that match your decisions.

7-day vendor trial

New vendors get a 7-day free trial with full access. Live countdown, soft-lock on expiry, admin-extendable when business calls.

Workflow

Campaign to commission, in five clean steps.

No spreadsheets. No WhatsApp threads. Every milestone is logged in one operating system.

  1. Step 01

    Create the campaign

    Define product, payout, target geography, and any UTM rules. Save as draft, launch when ready, or schedule for a fixed window.

  2. Step 02

    Publish to marketplace

    Mark accounts visible to specific sub-vendors or open them up network-wide. Set per-member payouts so the same campaign rewards different tiers differently.

  3. Step 03

    Invite & approve the team

    Send invitation links, watch sign-ups land in the approval queue, and onboard sub-vendors and affiliates in batches.

  4. Step 04

    Track every lead, end-to-end

    See submissions roll in live. Approve in bulk via Excel upload, or one at a time. Every state change is logged with operator and timestamp.

  5. Step 05

    Distribute payouts

    Pay your team in a few clicks. Raise a payout request, attach the UTR, and the audit trail is permanent.

Built for every role

One platform. Four jobs to be done.

CampaignWaala powers the vendor and admin side. AffiliateSaathi is the affiliate-facing surface — same network, different login, different brand.

Admin

campaignwala.com

Run the whole platform — plans, coupons, UTR approvals, lead audits, every user and every payout. Nothing happens without an audit trail.

  • Approve / reject vendor onboarding
  • Manage plans, pricing, coupons & trials
  • UTR payment review queue
  • Bulk lead approval via Excel

Vendor

campaignwala.com

You own the campaign. Launch products, recruit affiliates, configure team payouts, and brand the entire affiliate experience under your name.

  • Build & publish campaigns
  • Configure team payout tiers
  • Brand the affiliate dashboard
  • Subscribe to plans, manage cart & visibility

Sub-vendor

affiliatesaathi.com

You run a sub-network under a vendor. Browse the marketplace, activate accounts for your team, distribute payouts and grow your roster.

  • Marketplace browse + add to cart
  • Activate accounts at chosen payout
  • Invite & manage downstream affiliates
  • Distribute commissions

Affiliate

affiliatesaathi.com

You're the closer. Copy your share link, refer customers, and see your earnings roll in — no spreadsheets, no follow-ups.

  • One-tap share link for every account
  • Track submitted → approved → paid
  • Real-time wallet balance
  • Branded sign-up flow you control
See every platform capability·Looking for the affiliate side? Visit affiliatesaathi.com.
Use cases

Already running campaigns for —

If your business has agents in the field and approvals at the back, you'll feel at home in CampaignWaala on day one.

Loans & lending

Personal loans, business loans, home loans — distribute lead intake across thousands of agents with payouts that match approval volume.

Credit cards

Push card products with per-bank, per-tier payouts. Track issue / decline ratios per affiliate to optimise quality.

Insurance

Multi-step lead intake with KYC handoffs. Hold payouts until policy issuance, then auto-release on confirmation.

D2C distribution

Field teams capturing leads, vendors approving them, payouts in 24 hours — perfect for FMCG, agri-tech, and rural outreach.

EdTech & coaching

Counsellor networks driving admissions. Track lead → demo → enrolment, hand out incentives that scale with conversion.

Telecom & DTH

Doorstep sales reps capturing connections. Validate via OTP, route to the back-office queue, and pay weekly.

Ready when you are

Run your next campaign on rails.

Setup takes minutes. Your trial is free for seven days. Bring your team in when you're ready — invite-only, OTP-secured, under your brand.