Ship to learn
We release small, often, and listen. Every feature on the platform exists because a real vendor needed it.
Company
Building the campaign rails for India's sales networks.
CampaignWaala exists because affiliate-driven businesses in India deserve software that takes them seriously — not spreadsheets and WhatsApp threads.
Our story
CampaignWaala started as an internal tool. We were running affiliate campaigns for a single lender, drowning in spreadsheets, WhatsApp threads, and PDFs. Every payout cycle meant three days of reconciliation and a small avalanche of disputes.
We rebuilt the whole stack around one idea: the dashboard is the system of record. Lead in, lead out, payout against payout — all in one place, all with an audit trail, all in real time.
What started as one vendor and a dozen affiliates is now a platform powering campaigns across loans, cards, insurance, EdTech and more. The mission hasn't changed: take the friction out of running a commission network, so the people running them can focus on growth.
Principles
What we build by.
A small set of rules every decision passes through.
Audit-first
Every approval, payout, and configuration change leaves a permanent trail. Trust is built one log entry at a time.
Transparent pricing
Real numbers, real plans, in-app at all times. No hidden seats, no "talk to sales" walls for routine usage.
Built in Bharat
Indian businesses, Indian payment rails, Indian compliance. Phone-OTP, UPI, UTR — first-class, not retrofitted.
Ready when you are
Run your next campaign on rails.
Setup takes minutes. Your trial is free for seven days. Bring your team in when you're ready — invite-only, OTP-secured, under your brand.